The Brief
Ludo Padel asked us to create a short, high-energy video that captured the essence of their brand — showcasing people playing padel and highlighting their product range in action. The aim was to reflect the pace, community, and style of the sport in just 20 seconds.
The final piece needed to feel modern, fun, and visually striking — something that could live across socials, drive awareness, and bring the brand’s vibe to life.
The APPROACH
With just a two-hour slot to work with, we focused on capturing the pace, personality, and product in the most efficient way possible. Working handheld and on the move, we filmed live padel action, branded gear in use, and the buzz of the court — all in natural light.
The 20-second edit was built around rhythm and energy. Quick cuts, dynamic framing, and a strong sense of motion helped us reflect what Ludo is all about: fast, social, no-nonsense padel.
The OUTCOME
From a two-hour shoot, we delivered a versatile set of assets: six main videos (three in landscape, three in portrait) plus ten vertical social cutdowns optimised for Reels and Stories.
The final edits captured the speed, community and energy of padel — giving Ludo a full content bank to draw from across web, social, and paid. Each video was built to be short, sharp, and unmistakably on-brand — helping them stand out in the UK’s fastest-growing sport.
BEHIND THE SCENES
Shot in just two hours, this was a fast-paced, on-the-fly production. We worked around live games, switching between handheld and static setups to capture as much movement and brand presence as possible.
No lighting rigs, no fuss — just good energy, great players, and the right moments caught at the right time.
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