From 1k to 165k views.
The product video that broke through.
Ludo Padel wanted their TikTok content to cut through.
Most of their videos sat around 1,000 views, but with a fresh ASMR-driven approach we helped them reach 165,000 — all from one video.
Here’s the clip
Short, simple, and built to be rewatched.
What Made It Perform.
It worked because it tapped into the things TikTok rewards most.
It wasn’t luck. The video worked because it tapped into three simple ideas:
1. Sensory triggers (ASMR)
The zip, the buckles, the textures — all captured close. These sounds created instant hooks, keeping people watching through to the end.
2. Native style, cinematic craft
Shot short, vertical, and loopable — native to TikTok — but lifted with proper lighting and sound. That balance made it feel at home on the platform while standing out from typical phone-shot posts.
3. Simplicity with pull
Instead of cramming in detail, it focused on one thing: the tactile, satisfying feel of the product. That clarity made it easy to relate to, easy to rewatch, and easy to share.
THE FULL GALLERY
The hero piece was supported by a gallery of product-focused clips, giving the brand a full toolkit for socials.
Let’s Talk About Your Brand.
One video took Ludo Padel from ~1,000 views to 165,000. Alongside it, they got a full set of clips designed for socials.
If you’d like to explore how this approach could work for your products, let’s set up a quick call.